Amazon marketplace management proposal template

Prepared for [Client Company] by [Your Name], [Date].

Thank you for considering me to manage [Brand]'s Amazon presence. This proposal covers growing your marketplace revenue the way that lasts: optimized listings, disciplined advertising, and guarded account health, all strictly inside Amazon's rules, because shortcuts on Amazon end in suspensions, not sales.

[Brand] sells [products] on [Amazon marketplaces] doing [current revenue] monthly, and growth is limited by [describe: weak listings, unprofitable ads, account health scares, no one owning the channel].

Success means [target: revenue growth at a sustainable ACOS, launch of [X] new listings, a healthy account nobody worries about], measured monthly against the baseline we set.

1. Phase 1, Audit and baseline. I audit listings, advertising, account health, and competitors, set the revenue and ACOS baseline, and rank the opportunities by impact so we work the biggest levers first.
2. Phase 2, Listing optimization. I rebuild priority listings: keyword-researched titles and bullets, backend search terms, A+ content, and image briefs that answer buyer objections before they scroll.
3. Phase 3, Advertising. I restructure PPC around a clear architecture ([ranking, profit, defense] campaigns), optimize weekly, and manage to the agreed ACOS targets by product stage.
4. Phase 4, Account guardianship. I monitor account health, listing hijacks, and policy notices, respond fast when Amazon raises a flag, and report monthly in revenue and profit terms.

• A full account audit with a ranked opportunity list and baseline
• [Number] listings optimized (title, bullets, backend, A+ content, image briefs)
• PPC restructure and weekly management to agreed ACOS targets
• Account health monitoring with same-business-day response to critical notices
• Hijack and Buy Box monitoring on priority listings
• A monthly report: revenue, ad spend, ACOS, profit contribution, and next actions

• Ad spend (paid to Amazon from your account)
• Inventory, fulfillment, and FBA shipments (I flag stock risks; logistics are yours)
• Product photography (I provide the briefs; shooting is quoted separately)

Prices are placeholders. Set your own before sending.

• Strictly white-hat: no fake reviews, no rank manipulation, nothing that trades your account's life for a spike
• Reported in profit contribution, not just revenue, because ACOS without margins is a vanity metric
• Account health treated as the asset it is: critical notices get same-business-day response

This proposal is valid for [30] days. A deposit of [amount or %] is due to begin, with the balance due [on delivery / per the schedule]. Work outside the scope above is quoted separately before it starts.

Your Seller Central account, listings, and data are yours, and I work through granted user permissions only. I use only tactics compliant with Amazon's terms of service and will decline requests for review manipulation or competitor sabotage, which risk the account itself. Amazon changes policies, fees, and algorithms without notice and can act on accounts unilaterally; I commit to competent management, fast response, and honest reporting, not to specific sales or ranking outcomes.

To move forward, approve this proposal in writing and I will send the agreement and the deposit invoice. We can begin as soon as the deposit is received.

Accepted by: ______________________________ Date: ____________