Web and tech proposal
Web development proposal template
A complete proposal you can send after filling in the brackets. Copy the text or download the PDF, then make it yours.
Make it yours before sending
- Replace every [bracket] with the client's real details. Search for "[" to catch them all.
- Set real prices in the investment tiers, and cut to one option if tiers do not fit the job.
- Rewrite "Understanding your goals" in the client's own words from your call. It is the section they read closest.
- Delete anything that does not apply. A shorter, true proposal beats a longer, generic one.
Web development proposal
Web development proposal template
1. Overview
Prepared for [Client Company] by [Your Name], [Date].
Thank you for considering me to build [Client Company]'s [website / web app]. This proposal sets out what I will build, how the work is broken into milestones, and the investment, so you have a clear, low-risk path from where you are to launch.
2. Understanding your goals
[Client Company] needs [describe: a fast marketing site on a CMS your team can edit / a custom feature / an ecommerce store] that is reliable and easy to maintain.
The build must support [key requirements: integrations, performance, accessibility] and hand your team a site they can run without a developer on call.
3. Proposed approach
- Phase 1, Setup. I confirm requirements, choose the stack, and set up the repository, environments, and a staging URL you can watch progress on.
- Phase 2, Build in milestones. Work ships in reviewable milestones ([e.g. templates, then dynamic pages, then integrations]), each demoed on staging for your sign-off.
- Phase 3, Quality and launch. I test across browsers and devices, wire up analytics and forms, and handle the launch and DNS with you.
- Phase 4, Handover. I document how to edit and deploy the site and include a bug-fix window after launch.
4. Scope and deliverables
- A responsive, tested [website / app] built to the agreed scope
- Content managed in [CMS] so your team can edit without code
- Forms, analytics, and any agreed integrations connected
- Performance and basic accessibility passes
- A short admin guide for editing and publishing
- [30] day bug-fix window after launch
5. What is not included
- Design (assumes designs are provided, or add the design phase)
- Ongoing maintenance and hosting management (separate retainer)
- Content entry beyond [X] sample pages
6. Timeline
7. Investment
Standard site
[$X]
A CMS marketing site.
- Up to [6] templates
- CMS setup
- Forms and analytics
- 30 day bug-fix window
Site plus
[$X]
More pages and integrations.
- Everything in Standard
- Up to [12] templates
- Two integrations
- Performance pass
Custom
[$X]
Custom features or store.
- Everything in Site plus
- Custom feature or store
- Extended testing
- Priority support window
Prices are placeholders. Set your own before sending.
8. Why work with me
- You watch progress on a live staging URL from week one
- Code ownership transfers to you on final payment
- Handover docs, so your team is not stuck if I am unavailable
9. Terms
This proposal is valid for [30] days. A deposit of [amount or %] is due to begin, with the balance due [on delivery / per the schedule]. Work outside the scope above is quoted separately before it starts.
On final payment I assign ownership of the custom code written for this project. Third-party licenses and hosting remain your responsibility unless stated.
10. Next steps
To move forward, approve this proposal in writing and I will send the agreement and the deposit invoice. We can begin as soon as the deposit is received.
Accepted by: ______________________________ Date: ____________
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