Web and tech proposal
Web design proposal template
A complete proposal you can send after filling in the brackets. Copy the text or download the PDF, then make it yours.
Make it yours before sending
- Replace every [bracket] with the client's real details. Search for "[" to catch them all.
- Set real prices in the investment tiers, and cut to one option if tiers do not fit the job.
- Rewrite "Understanding your goals" in the client's own words from your call. It is the section they read closest.
- Delete anything that does not apply. A shorter, true proposal beats a longer, generic one.
Web design proposal
Web design proposal template
1. Overview
Prepared for [Client Company] by [Your Name], [Date].
Thank you for the opportunity to redesign [Client Company]'s website. This proposal lays out the pages we will design, how we will get there, and the investment, so the new site looks the part and actually moves the numbers that matter to you.
2. Understanding your goals
[Client Company] wants a site that looks credible, is easy to update, and guides visitors toward [primary action: booking, buying, enquiring].
The current site [describe the problem: looks dated, is hard to navigate, does not convert]. Success means [more enquiries, a clearer story, an easier way to publish].
3. Proposed approach
- Phase 1, Strategy. We confirm goals, audience, and the primary action, then agree a sitemap and the key pages that carry the most weight.
- Phase 2, Wireframes. I map the structure and content of each page in low fidelity, so we agree the layout before visuals.
- Phase 3, Visual design. I design the pages to your brand across desktop and mobile, with real content where possible.
- Phase 4, Handoff. I deliver the design files and a build-ready specification, or move straight into the build if that is in scope.
4. Scope and deliverables
- Agreed sitemap and page list
- Wireframes for each unique page template
- High-fidelity designs for desktop and mobile
- A simple design system (colors, type, buttons, components)
- Design files with developer handoff notes
- [Optional] a clickable prototype of the key flow
5. What is not included
- Development and CMS build (available as an add-on or separate proposal)
- Copywriting and content creation
- Ongoing maintenance
6. Timeline
7. Investment
Landing page
[$X]
One high-impact page.
- One long-form page
- Desktop and mobile
- 1 revision round
- Handoff notes
Site design
[$X]
A full small-business site.
- Up to [6] page templates
- Wireframes and visuals
- Design system
- 2 revision rounds
Design and prototype
[$X]
Design plus a clickable demo.
- Everything in Site design
- Clickable prototype
- Extra page templates
- Priority timeline
Prices are placeholders. Set your own before sending.
8. Why work with me
- Structure agreed before visuals, so revisions stay small
- Designed mobile-first, because most of your visitors are on a phone
- Built for whoever updates the site, not just for launch day
9. Terms
This proposal is valid for [30] days. A deposit of [amount or %] is due to begin, with the balance due [on delivery / per the schedule]. Work outside the scope above is quoted separately before it starts.
Design ownership transfers on final payment. If the build is handled by another developer, I provide handoff support for [X] days after delivery.
10. Next steps
To move forward, approve this proposal in writing and I will send the agreement and the deposit invoice. We can begin as soon as the deposit is received.
Accepted by: ______________________________ Date: ____________
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