Marketing proposal
Social media management proposal template
A complete proposal you can send after filling in the brackets. Copy the text or download the PDF, then make it yours.
Make it yours before sending
- Replace every [bracket] with the client's real details. Search for "[" to catch them all.
- Set real prices in the investment tiers, and cut to one option if tiers do not fit the job.
- Rewrite "Understanding your goals" in the client's own words from your call. It is the section they read closest.
- Delete anything that does not apply. A shorter, true proposal beats a longer, generic one.
Social media management proposal
Social media management proposal template
1. Overview
Prepared for [Client Company] by [Your Name], [Date].
Thank you for considering me to run [Client Company]'s social media. This proposal covers the platforms we will focus on, what I will create and manage each month, and the investment, so your channels stay active, on brand, and pointed at real business goals.
2. Understanding your goals
[Client Company] wants a consistent, on-brand presence on [platforms] that grows the right audience and drives [awareness / traffic / enquiries].
Right now [describe: posting is inconsistent, there is no plan, engagement is low]. Success means [a reliable content engine and measurable growth over [X] months].
3. Proposed approach
- Phase 1, Strategy. We agree goals, platforms, audience, and content pillars, and set the tone and visual style for the channels.
- Phase 2, Content. Each month I plan a calendar, then create the posts (copy and visuals) for your approval before anything goes live.
- Phase 3, Publishing and community. I schedule and publish everything and manage day-to-day comments and messages within agreed guidelines.
- Phase 4, Reporting. I report monthly on growth, engagement, and what to double down on next.
4. Scope and deliverables
- A quarterly content strategy with pillars and goals
- A monthly content calendar for your approval
- [X] posts per month across [platforms], copy and visuals
- Scheduling and publishing
- Community management up to [X] minutes per day
- A monthly performance report
5. What is not included
- Paid social ad spend and ad management (available as an add-on)
- Influencer contracts and fees
- Video production beyond simple edits
6. Timeline
7. Investment
Starter
[$X]/mo
One platform, consistent.
- 1 platform
- [12] posts per month
- Scheduling
- Monthly report
Growth
[$X]/mo
Two platforms, managed.
- 2 platforms
- [20] posts per month
- Community management
- Everything in Starter
Full service
[$X]/mo
Multi-platform engine.
- Everything in Growth
- 3 platforms
- Stories and short video
- Strategy calls
Prices are placeholders. Set your own before sending.
8. Why work with me
- Every post approved by you before it goes live
- Content tied to business goals, not just posting for the sake of it
- Clear monthly reporting, so you see what your investment returns
9. Terms
This proposal is valid for [30] days. A deposit of [amount or %] is due to begin, with the balance due [on delivery / per the schedule]. Work outside the scope above is quoted separately before it starts.
You own your accounts and all content created for you. Either party may end the monthly agreement with [30] days notice.
10. Next steps
To move forward, approve this proposal in writing and I will send the agreement and the deposit invoice. We can begin as soon as the deposit is received.
Accepted by: ______________________________ Date: ____________
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