Marketing proposal
SEO proposal template
A complete proposal you can send after filling in the brackets. Copy the text or download the PDF, then make it yours.
Make it yours before sending
- Replace every [bracket] with the client's real details. Search for "[" to catch them all.
- Set real prices in the investment tiers, and cut to one option if tiers do not fit the job.
- Rewrite "Understanding your goals" in the client's own words from your call. It is the section they read closest.
- Delete anything that does not apply. A shorter, true proposal beats a longer, generic one.
SEO proposal
SEO proposal template
1. Overview
Prepared for [Client Company] by [Your Name], [Date].
Thank you for considering me to grow [Client Company]'s organic search. This proposal outlines how we will earn qualified traffic that converts, what I will deliver each month, and how we will measure it, so you are investing in outcomes, not vanity metrics.
2. Understanding your goals
[Client Company] wants more of the right visitors from search: people looking for [products/services] who are ready to [buy/enquire/book].
Today [describe: the site does not rank for money terms, content is thin, technical issues hold it back]. Success looks like [more qualified organic traffic and leads over [6 to 12] months].
3. Proposed approach
- Phase 1, Audit and baseline. I audit technical health, on-page, content, and backlinks, and set a baseline for traffic, rankings, and conversions.
- Phase 2, Strategy. I build a keyword and content map tied to buying intent, and a prioritized fix list ranked by impact and effort.
- Phase 3, Execution. Each month we ship a mix of technical fixes, on-page improvements, and new or upgraded content.
- Phase 4, Measure and iterate. I report on movement against the baseline and adjust the plan based on what is working.
4. Scope and deliverables
- A full technical, on-page, and content audit up front
- A keyword and content roadmap tied to intent
- [X] pieces of new or optimized content per month
- Technical and on-page fixes each month
- Monthly reporting on traffic, rankings, and conversions
- [Optional] link-building outreach
5. What is not included
- Paid search and paid social management
- Full website rebuilds (fixes are included, rebuilds are separate)
- Content in languages beyond [language]
6. Timeline
7. Investment
Audit
[$X]
One-time audit and plan.
- Technical and content audit
- Keyword and content map
- Prioritized action list
- Walkthrough call
Growth
[$X]/mo
Ongoing SEO retainer.
- Everything in Audit
- [X] content pieces monthly
- Monthly technical work
- Monthly reporting
Growth plus
[$X]/mo
Faster, with outreach.
- Everything in Growth
- More content per month
- Link-building outreach
- Conversion rate reviews
Prices are placeholders. Set your own before sending.
8. Why work with me
- Focused on qualified traffic and leads, not vanity keyword counts
- A prioritized plan, so we do the high-impact work first
- Reporting tied to your baseline, so progress is honest and clear
9. Terms
This proposal is valid for [30] days. A deposit of [amount or %] is due to begin, with the balance due [on delivery / per the schedule]. Work outside the scope above is quoted separately before it starts.
SEO results build over months and are influenced by factors outside my control (algorithm changes, your market). I commit to the work and the process, not to a specific ranking on a specific date.
10. Next steps
To move forward, approve this proposal in writing and I will send the agreement and the deposit invoice. We can begin as soon as the deposit is received.
Accepted by: ______________________________ Date: ____________
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