Creative proposal
Photography proposal template
A complete proposal you can send after filling in the brackets. Copy the text or download the PDF, then make it yours.
Make it yours before sending
- Replace every [bracket] with the client's real details. Search for "[" to catch them all.
- Set real prices in the investment tiers, and cut to one option if tiers do not fit the job.
- Rewrite "Understanding your goals" in the client's own words from your call. It is the section they read closest.
- Delete anything that does not apply. A shorter, true proposal beats a longer, generic one.
Photography proposal
Photography proposal template
1. Overview
Prepared for [Client Company] by [Your Name], [Date].
Thank you for thinking of me for your shoot. This proposal covers what we will capture for [Client Company], how the images will be delivered and licensed, and the investment, so the day runs smoothly and you get exactly the images you need.
2. Understanding your goals
[Client Company] needs [type] photography for [use: website, campaign, catalog, social] that looks [describe: bright and natural, bold, editorial] and stays on brand.
The images need to be delivered in time for [deadline or launch] and cleared for the uses you have planned.
3. Proposed approach
- Phase 1, Planning. We build a shot list and a schedule, confirm the location and any props or talent, and agree on the look with reference images.
- Phase 2, Shoot day. I direct the session and capture the agreed shot list, with room for a few extra creative frames.
- Phase 3, Selection. You review a proof gallery and choose your final images.
- Phase 4, Editing and delivery. I edit the selected images to a consistent finish and deliver them via an online gallery for download.
4. Scope and deliverables
- [Number] final edited images in high resolution
- Web-optimized versions sized for your site and social
- An online gallery with download access
- Standard color and exposure editing on every delivered image
- [Optional] a signed model or property release where people or private spaces appear
5. What is not included
- Unedited RAW files
- Advanced retouching beyond standard editing (available per image)
- Prints and print fulfillment
6. Timeline
7. Investment
Half day
[$X]
Up to [4] hours.
- Up to 4 hours on location
- [20] edited images
- Online gallery
- Web and print resolution
Full day
[$X]
Up to [8] hours.
- Up to 8 hours on location
- [50] edited images
- Everything in Half day
- Second location option
Campaign
[$X]
Multi-scene shoot.
- Everything in Full day
- [80] edited images
- Extended usage license
- Priority delivery
Prices are placeholders. Set your own before sending.
8. Why work with me
- A clear shot list agreed in advance, so nothing is missed on the day
- Consistent, on-brand editing across the whole set
- Usage rights spelled out, so you know exactly where you can use the images
9. Terms
This proposal is valid for [30] days. A deposit of [amount or %] is due to begin, with the balance due [on delivery / per the schedule]. Work outside the scope above is quoted separately before it starts.
I retain copyright and grant you a license for the uses described above. A deposit reserves your date and is non-refundable if you cancel within [14] days of the shoot.
10. Next steps
To move forward, approve this proposal in writing and I will send the agreement and the deposit invoice. We can begin as soon as the deposit is received.
Accepted by: ______________________________ Date: ____________
Send this as a proposal your client accepts online
Drop your details in once and Raoura sends this as a branded proposal your client accepts, then turns it into a contract and deposit invoice automatically. $17 a month, no cut of your payments.
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